# identity.md

## Organization Overview
- **Company Name:** Shed Defender®
- **Mission:** To provide innovative, full-coverage solutions for dogs, including containing shedding, offering post-surgery protection, and calming anxious pets, using eco-friendly, lightweight, and breathable materials.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to pet welfare, innovation, and providing high-quality, veterinarian-approved products with an emphasis on eco-friendly materials.
- **Team/About/Leadership/People Links:** [About Us](https://sheddefender.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce business, offering direct-to-consumer sales of specialized dog onesies designed for shedding containment, post-surgery recovery, and anxiety relief. The company gained significant recognition after being featured on Shark Tank.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Veterinarian Approved and Recommended. Featured on Shark Tank.